Web3 meme-based promotion platform STIX has partnered with South Korean esports organisation Dplus KIA to launch a blockchain-powered fan engagement initiative.

According to a release, the collaboration will enable Dplus KIA to issue a fan token centred on user-generated memes, marking a new phase in Web3 adoption within esports. Dplus KIA had previously experimented with web3 when it joined forces with Dplus Arena for content distribution and engagement.

Under this new partnership, fans will compete in a meme campaign hosted by STIX. 

The winning design will serve as the visual identity of a fan token, unlocking limited-edition merchandise and potentially appearing on player jerseys. To participate, fans must hold STIX’s native $STIX token, while Dplus KIA itself will acquire and hold a portion as part of its treasury.

This marks STIX’s first major collaboration with a web2-rooted brand, leveraging its heritage as the crypto offshoot of Stickerly, a sticker content platform with over 400m users. 

Dplus KIA, best known for its League of Legends team, holds an impressive competitive record, including a World Championship title in 2020 and a runner-up medal in 2021. With multiple LCK titles and active rosters in other major titles like PUBG, VALORANT, and Rainbow Six, Dplus has long held a top-tier presence in global esports.

The move reflects a growing trend in esports, where organisations are adopting fan tokenisation and community ownership as alternative engagement models.

Earlier this year, Evil Geniuses partnered with XBorg to explore gamified engagement through digital assets. At the same time, Ninjas in Pyjamas teamed up with Socios.com to issue team tokens in an effort to enhance its fan loyalty platform, the Dojo.

By anchoring the fan token experience in memes and community creativity, STIX and Dplus KIA aim to make blockchain participation more accessible and culturally resonant.